Wild Ferment to offer better service than supermarket

By Joe Gustafson

"We can offer something with flavour rather than mass produced rubbish that supermarkets have", is what Wild Ferment manager James Child had to say. Canterbury's latest wine shop has now been open for over and a week and will offer customers a wide selection of wines as well as expert advise.

Mr Child also dismissed the idea that he is taking a risk during times of economic trouble, "I believe it is a greater risk to set up a business in boom time and then see your business fail as soon as things get harder"

Manager James Child used to work as manager at 'Oddbins'

Having previously worked as manager at 'Oddbins' (which is now closed), Mr Child is keen to learn from the experience with his new business after admitting that 'Oddbins' made "very stupid business decisions."